Our Story | The Private Room
Founnded in Tel Aviv in 2019, The Private Room is a family-owned and operated fine jewelry boutique founded by the husband-and-wife duo, Daniel and Magali Dayagi.
Behind The Private Room
Magali and Daniel Dayagi, a husband-and-wife team whose combined backgrounds, generational expertise, and shared artistic vision shape the heart and soul of the boutique.
Together, they bridge old-world diamond craftsmanship with a modern, trend-forward boutique experience. Whether they are curating everyday luxury pieces or sitting down with clients for bespoke, custom-designed heirlooms, Daniel and Magali treat every individual like family, ensuring that every piece of jewelry tells a unique story.
Daniel Dayagi: A Lifetime in Diamonds
Daniel Dayagi is a third-generation diamond expert and co-founder of The Private Room in Tel Aviv who brings raw stones to life through bespoke design alongside his wife, Magali.
His educational approach to fine jewelry emphasizes uncompromising quality. He is an advocate for exceptional cuts (believing that brilliance and sparkle outweigh sheer carat weight) and strict standards for clarity and color, ensuring clients receive true value.
Magali Dayagi: Shaping the Experience
While Daniel brings technical mastery of the stones, Magali brings warmth, aesthetic vision, and a personal touch that transforms the boutique into an inviting sanctuary.
Magali works closely with clients to ensure that stepping into The Private Room—or interacting with the brand from across the globe—feels intimate, luxurious, and deeply personal.
Our Boutique
