Nestled in the trendy, artistic Neve Tzedek neighborhood of Tel Aviv, The Private Room gives the timeless diamond industry a fresh and modern look. Immerse yourself in a perfect combination of class and trend; craftsmanship at its finest. Using only the highest quality of diamonds, gold and precious stones, all you need to do is choose.


The Private Room was born in Tel Aviv in 2019 and is run by Daniel Dayagi, a third-generation expert in the diamond industry.

Growing up in the diamond trading scene, Daniel learned from a very young age how to bring a diamond to life – from a rough stone to a polished diamond, set into a beautiful piece of jewelry. The design, the finish and the beauty aspect is what fascinated Daniel most. In February 2019, Daniel finally decided to follow his dream by opening The Private Room, a jewelry boutique in Neve Tsedek, one as of the most up-and-coming area of Tel Aviv.

The Private Room offers fine jewelry of all kind of price ranges, as well as bespoke designs that he creates together with his clients.